ICON Health & Physical fitness collects $200M to extend connected conditioning system brands, training streaming system

ICON Health & Physical fitness, the dad or mum enterprise of consumer linked exercise machines makes like NordicTrack, Freemotion and iFit, has lifted a $200 million expansion expense. The company claimed that the funding was led by L Catterton, with participation from prior backer Pamplona Cash Management.


Founded in 1977 as an import business, Utah-centered ICON to start with stepped into the dwelling physical fitness room in the 1980s with early exercise solutions these kinds of as trampolines and foldable treadmills. Rapidly ahead a couple a long time, and the non-public company is now one particular of the biggest brands and marketers of health devices for residence and gyms. The the greater part of their products include a electronic or connected component, these types of as efficiency tracking or live content material shipping and delivery.

The latter part has primarily been a focus for ICON and its brands as of late. iFit, ICON’s subsidiary brand and streaming platform that also raised $200 million past year, delivers individualized digital routines and live lessons to subscribers. These exercises are shipped as a result of NordicTrack, ProForm, Freemotion and other affiliated machines, and will quickly regulate their configurations mid-workout to match the action.

In accordance to present day announcement, ICON has introduced in extra than $1 billion in earnings involving Oct. 1, 2019 and Sept. 30, 2020, and its iFit system now features around 700,000 compensated subscribers.

WHAT It really is FOR

ICON wrote in its announcement that the new cash would accelerate its means to sell its different connected devices and provide conditioning content by its iFit electronic system.

“This funding will additional improve our top situation in linked exercise and supply on our mission to aid buyers of every demographic and fitness degree go after and reach their wellbeing and health and fitness goals,” Scott Watterson, founder, CEO and chairman of ICON, claimed in a statement.


ICON’s eye for progress throughout the pandemic appears to be the consensus among the linked health models, expert services and investors alike.

Rock Health’s most the latest funding report pegged fitness and wellness startups as one particular of the very best funded electronic health niches of 2020 – a pattern supported by current raises from Tonal, Tempo and Hydrow. Peloton claimed solid earnings through its past quarter and just lately launched a new wave offerings, although Mirror was picked up by Lululemon for 50 percent a billion pounds. And not to be shed in the mix of body weight- and work out-machine-based offerings is the rise of wearable-run fitness-articles expert services from Fitbit and, as of a several months in the past, Apple.

ON THE Record

“Health and health have under no circumstances been extra essential to consumers globally, and we are viewing explosive development across our membership software and fitness equipment businesses,” Watterson said. “We noticed this quickly-increasing demand going into 2020, and this has accelerated sharply as people’s motivation to continue to be healthy has intensified.”